Who We Are: IMPACT, Inc. is the leader in Sports and Entertainment Marketing/Advertising and Promotional Sales in Dallas/Ft. Worth. We were established in Birmingham, Al in April of 2007. IMPACT Inc. was founded in response to a demand by high-end clients in the sports, entertainment, service and hospitality industries for a more effective, personal and results driven marketing approach. Since that time we have opened branch locations in Tampa Bay, Fl and here in Dallas/Ft Worth where we have been for over a year, with expansions into Houston and Austin planned for 2010. Our expansion is fueled by two components, measurable results for our clients and a dynamic company culture designed to further the individual growth of our staff. We are privileged to have one of the strongest advertising portfolios in the industry and we have maintained that portfolio for years by basing our advertising campaigns around the needs of our clients and their customers. As a result, one by one we have added major sports teams and other brand name clients to our portfolio. No other company in Dallas/Ft Worth can make the same claim.
What We Do: IMPACT, Inc specializes in client representation, customer acquisition and retention for companies such as Professional Sports Teams, Minor League Teams, Golf Courses, National and Local Restaurants, National and Local Movie Theaters, Day Spas, National Hotel Chains and more.
At IMPACT we pride ourselves on developing and executing personalized promotions designed to raise client awareness in the community and drive new business through our clients doors. Our clients turn to to impact for their sales and marketing needs due to our ability to produce results in a way that is impossible for our clients to duplicate themselves. The amount of time money and resources necessary to develop an in house sales and marketing department equal to our is simply not an investment that our clients find realistic. Simply put we are the experts and we deliver. Why would our clients go anywhere else!
How We Do It: IMPACT Inc. prides ourselves on giving our clients what they want most: results. Our company focuses on increasing foot traffic in order to drastically improve incremental sales. We accomplish this by maintaining the integrity of our clients reputation and with no front or back costs to them. Rather than attempt to accomplish this goal through the use of more traditional mass media forms of advertising, we use a more proactive approach. We design, develop and market aggressive promotional ad campaigns in the form of print media by simply packaging together excess inventory that our clients may have and discounting them to the appropriate audience. This may be in the form of empty seats at a sporting event, free salon services or even tee times at country clubs. At Impact our team is specially trained to deal with a client’s specific customer base and increase their brand name exposure. We do a combination of outside sales/marketing, event sales/marketing and retail sales/marketing for these clients. Our unique grass-roots marketing approach has given our clients a valuable edge in the marketplace and it places them front and center in the public eye! It also allows us to reach our target market with campaigns specifically designed for each client to increase the profitability of their business.
IMPACTs promotional marketing strategy revolves around a grass roots marketing approach; we are the alternative to generalized mass media advertising! Each year the market share for mass media advertising shrinks; the emergence of technology like DVR, MP3, Satellite Radio, the Internet, GPS makes it so that the public is able to find whatever they need, whenever they need it, and never mind the small return on investment that companies get with telemarketing a direct mail. That is why IMPACT focuses on a fresh face to face approach of business to business sales, grass roots field campaigning and corporate marketing events that continue to deliver unequaled results. Our personal approach gives our clients the advantage of professional and friendly contact with prospective and existing customers. That is what impact events delivers- a charismatic bridge between client and consumer. This position affords us not only unique marketing leverage in today’s economy but also the ability to stay at the top of our field for years to come.